What is Commercial Modeling?

What is Commercial Modeling?

Often times, aspiring high fashion models are being told to be ?too commercial? by modeling agencies. And often, models are confused about this, not knowing if it is a compliment or being too commercial means they are rejected. What do they mean about being too commercial? Just what is commercial modeling?

What is Commercial Modeling?

If you are a model, you might have heard the same thing a lot of times. To give light to this, we have expounded what commercial modeling is in this post, so continue to read below.

Commercial vs. High Fashion

Simply, commercial modeling is a type of modeling that is broader and more general compared to other types. Commercial modeling is often compared with high fashion or editorial modelling. High fashion models are hired to model the fashion designs of high-end designers and are the highest paid ones among models. These models are rare because most aspiring male and female models do not meet the high standard required of a fashion model.

On the other hand, most commercial models do not possess all the high fashion print modeling requirements as well. And although fashion models have a higher paycheck than commercial models, the latter can still make good money, especially if they work in catalog.

Types of Commercial Modeling

The majority of the modeling industry is made up of commercial models, so if you are one, you probably won?t run out of commercial modeling jobs. That is because this type of modeling includes many fields, including the following:

  • Catalogue
  • Lingerie
  • Makeup
  • Plus-size
  • Printwork
  • Swimsuit

Basically, commercial models help sell products to the public. Unlike high fashion models that model for fashion campaigns, a commercial model portfolio includes modeling for different platforms, such as billboards, commercials, magazines, newspapers, and other kinds of advertisements. These are the aspects that modeling scouts look for.


What are the different types of modeling?

There are different types of modeling, which includes the following:

  • Runway ? models walk the runway or catwalk showcasing the clothing line of designers.
  • Commercial ? models typically help sell products, such as clothing, makeup, swimsuit, etc.
  • Fitness ? models have an athletic build and are lean and fit.
  • Parts ? models have a certain feature that can model a product, such as hand creams, watches, shoes, etc.
  • Promotional ? models are hired to promote a brand, product, or service by interacting with consumers face-to-face.
  • Glamour ? models can be seen in health and beauty advertisements, calendars, men?s magazines, posters, etc.

What are the average height and weight of a model?

The modeling world is one of the most notorious industries that follow a standard when it comes to auditions. For male models, they are expected to weigh lower than most healthy men ? usually between 120 and 170 pounds. The average height for male models is six feet, and one who is that tall is expected to weigh between 160 and 196. For female models, weight between 90 and 120 pounds is ideal. The average height for female models is 5’7?.

Bottom Line

So, the next time you hear the words ?too commercial,? you know what is commercial modeling. To simply put it, being commercial means you do not qualify for high fashion but are still good-looking enough to be in the industry. Although not the highest-paid type, commercial modeling can be a lucrative career and can be built upon one?s social media platforms. However, it can also be very competitive.


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