History of the logo VERSACE

History of the logo VERSACE

In the article you will see a change in the logo of Versace from the date of foundation of the brand until today. And also understand why it is the face of Medusa Gorgon became the face through which to learn this popular brand.

Image for postImage for post

Versace is an Italian company that produces premium clothing, accessories and other luxury items. Gianni Versace was founded in 1978.

Image for post

It is worth noting that only in 1980, two years after the founding of Versace, Gianni presented the first logo of the brand, and this first logo contained only the name of Gianni Versace. And in 1993 the company presented its famous logo of the Medusa?s head .

Since 1993, the Versace logo has undergone minor changes in font and detail, but the total contour have not been changed.

But why exactly is the Gorgon Medusa?

One suggestion is that the story of the Versace logo is based on an image that Gianni Versace and his sister Donatella Versace saw as a child. They often played in the ruins of a Roman Villa that had a similar design embedded in the floor.

Gianni probably assumed that his clothes will evoke the same feeling of fatal attraction, and he wanted his clothes were beautiful and shocking, just as a Medusa.

Image for post

Medusa was one of three Gorgons in classical Greek mythology and the only mortal. A young, Golden-haired and beautiful jellyfish caught the eye of the God Poseidon, who impulsively decided to take the soul by force. Unfortunately for Medusa, Athena saw them. In a fit of rage and jealousy, Athena turned Medusa into a hideous monster with snake hair. Anyone who looked in her eyes would turn to stone. This is the classical exposition of this myth.

According to Versace logo history, the color of the logo is technically black on a white background, but the colors are frequently altered to suit the design schemes. In most modern Versace storefronts, the logo uses white lines on a gold background. The logo is frequently colored in silver or gold when it is used as a metallic accent on watches, shoe buckles, handbags, clothing clasps, and jewelry.

Image for postImage for post

Medusa has become an ideal symbolic figure to represent the Versace brand. It is a paradox, but beautiful at the same time frightening, her appearance is mesmerizing and makes you look again and again, tighten in a maze from which it is impossible to get out. As well as the design of VERSACE clothing and accessories, no matter how unusual they are, people look at and love this brand every time.

2019

No Responses

Write a response