This complete list will help you become the marketer you aspire to be
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Building a successful brand and/or business has never been more challenging because the competition has never been so fierce. We live in a world where anyone with a laptop and an internet connection can create his/her online platform in a matter of minutes. But maintaining that platform to build an online presence is nowhere near as easy. This is why marketing is extremely relevant. Marketing done right will allow your brand to go from small project to big business. And to help you do it right, I put together a list of 50 of the best marketing books out there.
Let?s get to it.
Disclaimer: I do not make any money from links included in this article. The links are only here to make it easy for you to check out the book if you?re interested. To see a book on Amazon, simply click on its cover image.
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1. Crossing the Chasm
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle there is a vast chasm between the early adopters and the early majority. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
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2. Building a StoryBrand
Donald Miller?s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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3. Contagious: Why Things Catch On
In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious provides specific, actionable techniques for helping information spread ? for designing messages, advertisements, and content that people will share.
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4. Growth Hacker Marketing
Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they?re worth billions ? with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Bestselling author Ryan Holiday explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world.
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5. The Content Code
The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget.
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6. The Membership Economy
Whether you?re a small business with limited resources, an established company using a traditional business model, or a hungry startup who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need. You?ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You?ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service.
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7. The Miracle Morning for Network Marketers
The Miracle Morning for Network Marketers uses Hal Elrod?s global phenomenon to show you habits you can adopt from the best performers in your field. By changing your strategies, mindsets, and rituals to match the top 1% of network marketers, you?ll grow yourself and your business faster than you ever thought possible. Once you?ve nailed down your Miracle Morning, Elrod and Petrini?s book shows you exactly what you should be doing with ?the rest of your day.? When you apply these fundamental business building skills to your own network marketing, you won?t just get to the top ? you?ll stay there.
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8. 2,000 Social Media Marketing Tricks
If you?re looking to grow your business bigger and faster than you ever imagined possible, using a step-by-step guide on how to utilize social media marketing, this book is for you. 2,000 Social Media Marketing Tricks is a guide to ensure your growing success on the current hottest platforms out there ? Facebook, Instagram, Youtube, and others.
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9. Email Marketing Rules
Email marketing?s power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.
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10. Sticky Branding
Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding?s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
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11. Choose
You will find the meticulously tested, step-by-step process outlined in the book is easy to follow, despite being the result of a decade of research and experience. This process, designed to minimize your risk of failure and losing money upfront, coupled with the inspiring stories of everyday people who have used this process to launch successful businesses, will not only give you clarity on what type of business to start, but also the confidence to finally take that leap and get started.
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12. Content Machine
Content Machine outlines a strategy for using content marketing to build a seven-figure business with zero advertising. By teaching the fundamentals of content marketing, how to create great content and how to stand out from the crowd, it simplifies the otherwise challenging process of creating content with impact. Whether you are a blogger, content marketer, entrepreneur or marketing manager, Content Machine will help you see the return you deserve from your content marketing efforts.
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13. The Marketing Blueprint
Whether your goal is to grow one of your side projects into a marketable business, to improve the revenues of your current brand, or to better the brand of the company you work for, The Marketing Blueprint is what you need. This step-by-step guide compiles all essential marketing strategies, as well as more than 30 lessons of practical content that you can use right away in your business. Longer hours and bigger textbooks aren?t the answer to your success. By being the smartest marketer around, you can ensure you will grow your business? revenues. That?s exactly what The Marketing Blueprint is all about.
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14. The One-Minute Presentation
What would happen if you changed your entire business presentation model? When you can give your entire business presentation in less than one minute, many good things happen. This gives us the flexibility to give our presentation anywhere, at any time, in any circumstances. All the sales tension disappears from your prospects when they know your presentation will take only one minute. Learn to make your business grow with this efficient, focused business presentation technique.
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15. Performance Partnerships
Robert Glazer draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing and advice on how it can be used to change marketing and business development practices
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16. Data-Driven Marketing
Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
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17. The Long Tail
Chris Anderson shows how the future of commerce and culture isn?t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses ? the endlessly long tail of that same curve.
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18. Buyology
In Buyology, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Buyology is a fascinating and shocking journey into the mind of today?s consumer that will captivate anyone who?s been seduced ? or turned off ? by marketers? relentless attempts to win our loyalty, our money, and our minds.
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19. Storytelling with Data
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You?ll discover the power of storytelling and the way to make data a pivotal point in your story. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don?t make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story.
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20. This Is Marketing
This is Marketing shows you how to do work you?re proud of, whether you?re a tech startup founder, a small business owner, or part of a large corporation. Great marketers don?t use consumers to solve their company?s problem; they use marketing to solve other people?s problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it?s presented to the world, in order to meaningfully connect with people who want it.
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21. Hooked
Hooked is based on Eyal?s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder ? not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.
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22. Blue Ocean Strategy
W. Chan Kim and Rene Mauborgne challenge everything you thought you knew about the requirements for strategic success. Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating ?blue oceans??untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
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23. The Anatomy of Buzz
Drawing on interviews with more than 150 marketing executives who have successfully built buzz for major brands, Rosen describes the ins-and-outs of attracting the attention of influential first-users and ?bigmouth? movers-and-shakers, and discusses proven techniques for stimulating customer-to-customer selling, including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere.
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24. The 22 Immutable Laws of Marketing
As Al Ries and Jack Trout note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn?t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. These valuable insights stand the test of time and present a clear path to successful products.
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25. Social Media Success for Every Brand
Most business owners are blindly guessing at their social media strategy, and it?s costing them time and money. Based on Donald Miller?s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Readers will understand exactly what they need to do with their social media to drive growth to their organization through practical guidance and innovative models.
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26. Superfans
Customers, followers, subscribers. As entrepreneurs, we have to remember that there are people behind all the data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind. These are the people, if you connect with in the right way, will become Superfans. They will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails. Whether you?re a shy YouTuber just starting out, or the leader of a Fortune 500 company, your Superfans are out there waiting for you to connect with them. This book will teach you how to do just that.
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27. Jab, Jab, Jab, Right Hook
When managers and marketers outline their social media strategies, they plan for the ?right hook? ? their next sale or campaign that?s going to knock out the competition. Even companies committed to jabbing ? patiently engaging with customers to build the relationships crucial to successful social media campaigns ? want to land the punch that will take down their opponent or their customer?s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don?t. Vaynerchuk shows that while communication is still key, context matters more than ever. It?s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices.
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28. One Million Followers
How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist Brendan Kane has the answer and will show you how ? in 30 days or less. A wizard of the social media sphere, Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog ? and now he?ll share his secrets with you.
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29. The Seven Levels of Communication
The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of Rick?s trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals. This is about building a business that not only feeds your family but also feeds your soul.
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30. Stories That Stick
In Stories That Stick, Kindra Hall, professional storyteller and nationally known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps listeners can take to find, craft, and leverage the stories they already have and simply aren?t telling.
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31. Crushing It!
In this book, Gary Vaynerchuk dissects every current major social media platform so that anyone will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on online platforms. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it?s not about getting rich. It?s a blueprint to living life on your own terms.
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32. The 1-Page Marketing Plan
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It?s literally a single page, divided up into nine squares. With it, you?ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you?re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
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33. Good to Great
Built to Last, the defining management study of the ?90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? Are there those that convert long-term mediocrity into long-term superiority? If so, what are the distinguishing characteristics that cause a company to go from good to great? Over five years, Jim Collins and his research team have analyzed the histories of 28 companies, discovering why some companies make the leap and others don?t.
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34. Influence: The Psychology of Persuasion
Influence, the classic book on persuasion, explains the psychology of why people say yes ? and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You?ll learn the six universal principles, how to use them to become a skilled persuader ? and how to defend yourself against them. The principles of Influence will move you toward profound personal change and act as a driving force for your success.
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35. Made to Stick
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier. This book will transform the way you communicate ideas. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.
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36. Crush It!
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. By the end of this book, listeners will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step-by-step, Crush It! is the ultimate driver?s manual for modern business.
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37. The Challenger Sale
Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors? study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performances, only one (the Challenger) delivers consistently high performance.
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38. How to Make Sh*t Happen
Is your daily life chaotic and out of control? Do you struggle with a work/life balance? Does it feel like there are never enough hours in the day to accomplish all your goals? Does it feel like no matter how hard you try, it?s never good enough? Are you looking for a simple yet executable road map to create the life you?ve always desired? If you answered yes to any of these questions, then you need this book.
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39. 500 Social Media Marketing Tips
The goal of this book is simple: to show you how to build and grow a successful social media marketing strategy for your business. 500 Social Media Marketing Tips is uncluttered and concise to ensure that you?ll take away something valuable every single time you read, whether it?s for five minutes at breakfast, half an hour on your commute, or all day during the weekend! This book is your guide to social media success for business, featuring hundreds of actionable strategies for success on Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, and more!
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40. 80/20 Sales and Marketing
This book will show you exactly how much money you?re leaving on the table, and how to put it back in your pocket ? then reinvest for even greater success. The 80/20 Principle is an inviolable law of nature, which makes it the number one organizing principle of every business. Perry shows how to laser-focus the 80/20 Principle in outsourcing, hiring, publicity, controversy, market research, lead generation, and web traffic; online, offline and social media. He also shows you how to glean huge insights from tiny clues, not only in your own business but from competitors.
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41. The Thank You Economy
The Thank You Economy is about something big, something greater than any single revolutionary platform. It?s the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where The Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to. This book reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.
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42. Content Inc.
A pioneer of content marketing, Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc. he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you?re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success.
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43. Influencer
As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she?ll show you how to elevate your profile, embrace your edge, and make money ? all while doing what you love.
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44. Lean Analytics
By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. Focusing on the One Metric That Matters to your business right now gives you the focus you need to move ahead ? and the discipline to know when to change course. Written by Alistair Croll and Ben Yoskovitz, the book lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond. Packed with over 30 case studies, and based on a year of interviews with over a hundred founders and investors, the book is an invaluable, practical guide for Lean Startup practitioners everywhere.
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45. Perennial Seller
Ryan Holiday reveals that the key to success for many perennial sellers is that their creators don?t distinguish between the making and the marketing. The product?s purpose and audience are in the creator?s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time. Holiday draws on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time.
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46. The Everything Store
Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving listeners the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech?s other elite innovators ? Jobs, Gates, Zuckerberg ? Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. The Everything Store will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
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47. Your First Year in Network Marketing
Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging ? and, for some, the most discouraging. Here, Mark Yarnell and Rene Reid Yarnell offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more.
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48. The 22 Immutable Laws of Branding
Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today?s marketplace is to build your product or service into a brand, and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The authors divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
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49. Get Over Your Damn Self
Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose and a lot more fun. In this book she offers you the same direct coaching she?s given to tens of thousands to help you acquire the skills to build your project and teach your team to do the same. She?ll work on your mindset so you stop over complicating it all and stop letting the negative voices in your head win.
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50. The Social Media Marketing Workbook 2019 Edition
The book is based on an analogy ? that social media is like a party and that you are the ?party thrower.? You need content just as you?d need food and entertainment, you need a promotion strategy just as you?d need invitations, and you need a systematic understanding of each social platform, just as you?d need a lot of technical knowledge to throw a great wedding or a great corporate meet-and-greet. Indeed, you?ll be throwing a ?party with a purpose,? using social media marketing to build your brand and ultimately sell more. The book begins with content marketing, proceeds through each major platform, and helps you to make a plan for how to market a business on social media.
