From Episode 93 of Mike Murphy Unplugged Podcast
Listen To Mike Murphy Unplugged:
EP93: The Instagram Sizing Show
Topics covered in podcast:What file types are accepted on Instagram? What aspect ratios can be used on Instagram? What are the best pixel dimensions for Instagram? How do I prepare my photos and vides for Instagram & Instagram Stories?
Instagram Has Two Parts:
- Instagram Main Feed:This is where you post to and browse the photos and videos of accounts you follow. For more on Instagram
- Instagram Stories:This is similar to Snapchat in that you post photos or videos that disappear after 24 hours. This is also where you can broadcast live.
New To Instagram? Here are a couple of past podcast episodes: Episode 37 The Instagram Show Episode 49 The Instagram Stories Show
What file types are accepted on Instagram?
Upload jpegs or png filesAnimated gifs are not supported.
Alternative to gifs on Instagram: Boomerang by Instagram
Instagram accepts a wide variety of video typesRecommendation (and most common):H.264 codecmp4 file extension
Length of Videos on Instagram:
Videos: 60 seconds or less(unless doing Multi-posts?see bonus tip at end )
Videos: 15 seconds or less
Aspect Ratios & Dimensions
The relationship of width to height of a photo or video (width : height)
Example: HD Video found on YouTube or Shot with your iPhone16:9 (aspect ratio)1920 x 1080 pixels (dimensions)
16:9 Aspect Ratio
Resolution (Photos Only)
Measured in pixels per inch and for photos.You do not have to worry about pixels per inch (ppi)with video
Good YouTube Thumbnail Settings
PPI for Web Use:72 or 96 ppi is good for most online use. Tip: Retina and 5K monitors may require 96 or 150 ppi so use your eyes and experiment with different export settings. If it looks bad, bump up. The goal is always to get best quality and lowest file size. Use trial and error.
Making YouTube Thumbnails?:1920 pixels x 1080 pixels at 72 or 96 ppi is perfect.
My all-purpose go-to size for web: 2048 pixels (long edge) at 96 ppi.
Need a refresher on pixels, aspect ratio, resolution?Listen Episode 92: The Pixels 101 Show
The Pixel Dimensions for Instagram & Instagram Stories
Aspect Ratio 1:1 (Square) Recommended Size (per Instagram): 160 pixels x 160 pixels
Tip: As long as you upload a 1:1 aspect ratio, you can use a bigger image. The size I use for my avatar or profile images on Instagram is 1024 pixels x 1024 pixels, which is overkill, but Instagram will scale down.
Instagram Main Feed
The 4 Aspect Ratios To Use:
- Square (1:1 Aspect Ratio)
- Horizontal #1 (16:9 Aspect Rati0)
- Horizontal #2 (1.91 : 1 Aspect Ratio)
- Vertical (4:5 Aspect Ratio)
The Square Still Rules on Instagram (1:1)
1. The Square
Instagram still loves the square and the square looks great because it fills the whole frame.
Aspect Ratio 1:1 (Square)
Good Pixel Dimensions for Photos: 1080 x 1080 pixels at 72 or 96 ppi (photos) 2048 x 2048 pixels at 96 ppi (my standard)
Good Pixel Dimensions for Videos:1080 x 1080 pixels?H.264 (.mp4 file extension)1920 x 1920 pixels? H.264 (.mp4 file extension) *
HD Video Size (1920 x 1080)
2. Horizontal (Option 1)
Aspect Ratio 16:9 (Wide)
Good Pixel Dimensions for Photos: 1920 x 1080 pixels at 72 or 96 ppi
Good Pixel Dimensions for Videos:1920 x 1080 pixels?H.264 (.mp4 file extension)1280 x 720 pixels? H.264 (.mp4 file extension)
1:91 : 1 (Little Thinner than 1080 p)
3. Horizontal (Option 2)
Aspect Ratio 1.91 : 1 (Wide)
A little skinnier than 1920 x 1080 videos
Good Pixel Dimensions for Photos: 1080 pixels by 566 pixels at 72 or 96 ppi1800 x 945 pixels at 72 or 96 ppi
Good Pixel Dimensions for Videos:1080 pixels by 566 pixels?H.264 (.mp4 file extension)1800 x 945 pixels? H.264 (.mp4 file extension)?what I use**
Aspect Ratio 4:5 (Vertical/Portrait)
Good Pixel Dimensions for Photos: 864 pixels by 1080 pixels at 72 or 96 ppi1080 pixels by 1350 pixels at 72 or 96 ppi
Good Pixel Dimensions for Videos:864 pixels by 1080?H.264 (.mp4 file extension)?what I use**1080 pixels by 1350 pixels? H.264 (.mp4 file extension)
Bonus Trivia: 4:5 is the aspect ratio for 8″ x 10″ photos. If you multiply width:height by 2 you get 8×10. Works with any aspect ratio (and not just the number 2). 2:3 times 4= 8″ x 12″?.
Aspect Ratio 9:16 (Vertical/Portrait)
Good Pixel Dimensions for Photos: 1080 pixels wide by 1920 pixels at 72 or 96 ppi
Good Pixel Dimensions for Videos:1080pixels x 1920 pixel?H.264 (.mp4 file extension)
You can only post square photos or videos as Multi-Posts. Unless you do this 😀
Instagram Multi-Post Pro Tip: Use 1920 x 1920 as a Video Placeholder with white backgroundPlace 1920 x 1080 video in the centerNow you can post Wide videos in Multi-Post as you can only use Square videos with multi-post, but with white background it will look the same.
Insta Trick: Place Wide Videos on White Squares for Multi-Posts
Some sources I referenced:BufferPremiere Gal (Video Dimensions) Dustin TvSprout Social
How Can I Help You? (aka, I?m a Freelancer ;D)
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I make podcasts and videos that teach people how to make better content.
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My name is Mike Murphy, I?m a one man band and podcaster.Learn. Create. Move Forward.@mikeunplugged on Twitter or Instagram