By Jarryd Boyd, Senior Media Strategist
We?re constantly working to find new avenues to get our clients the spotlight they deserve ? whether it?s mentions on a podcast, shout outs from influencers or nerding out on Reddit. Unfortunately, as an industry we often look toward the shiniest new thing in lieu of finding ways to connect with existing, more focused outlets. There are plenty of community-focused websites, magazines and news outlets out there with a strong point of view and a dedicated audience ? let?s make sure we?re telling our stories there too.
In honor of Black History Month, we?re spotlighting 10 media outlets to follow, support and reach out to as they keep their audiences connected to what?s hot in black culture, fashion, politics and entertainment. Follow them on social, see what they?re writing about day-to-day, and refresh your media lists accordingly!
Aimed at black millennials, Blavity covers the latest news, including culture, justice, technology and more.
2. Cocoa Butter by BuzzFeed
Cocoa Butter highlights how black culture is pop culture and discusses everything happening on the Internet around it.
First created in 1970, Essence provides black women with news and information on entertainment, social, and business topics pertaining to them.
NBCBLK tells ?stories by, for and about the black community? with the goal of ?elevating America?s conversation about black identity, politics & culture today.?
Launched this past fall, OprahMag.com helps women live their best lives through the lens of Oprah and her BFF (editor-at-large) Gayle King.
6. The Root
The Root ?provides an unflinching analysis of important issues in the black community through insightful and savvy commentary from black thought-leaders.?
7. Shadow & Act
Shadow & Act spotlights the latest in black entertainment, including content around the rising directors, actors, writers and producers of tomorrow.
Created by Shonda Rhimes, Shondaland covers topics that entertain, inspire and overall help women live their life as the lead character in their own story.
9. Travel Noire
Travel Noire empowers travelers to go on the journey of their dreams by providing them with the tools and resources they need.
10. Unbothered by Refinery29
Unbothered is ?made for and by Black millennial women, celebrating the beauty, strength, and power in our community.?
BONUS: Check out Cision?s list of the 10 Most Influential Black Interest Journalists on Twitter.
Black History Month is a reminder to identify and connect with national and local outlets who speak to diverse communities throughout the year. The outlets may not always have a notable number of monthly impressions, but they do have credibility and the hearts of the community they?re speaking to.